Marketing ROI Calculator
Turn spend, traffic, conversion rate and customer value into ROI, cost per lead and cost per customer.
ROI
500.0%
- Leads per month
- 150
- Customers per month
- 30
- Cost per lead
- $13.33
- Cost per customer
- $66.67
- Gross profit generated
- $12,000
What this means
Strong ROI. If the numbers hold at higher spend, the constraint becomes lead follow-up capacity, which is where a CRM with sequences earns its price.
Show the formula
- Leads = visitors × lead rate
- Customers = leads × close rate
- ROI = (customers × profit per customer − spend) ÷ spend
Tools that move these numbers
The categories below are where the inputs above usually change. Each links to a comparison on the same criteria.
HubSpot
An all-in-one CRM suite that bundles sales, marketing, service and content tools on top of a free contact database, with per-seat paid hubs layered on.
★★★★★
4.3/5
Leadpages
A landing-page and conversion-optimization platform that splits into a cheap publishing product (HTML Pub) and a CRO suite with A/B testing and heatmaps.
★★★★★
3.9/5
ActiveCampaign
A marketing automation platform whose core strength is deep, multi-step email and cross-channel workflows, sold in tiers by contact count.
★★★★★
4.2/5
Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.