Make review: pricing, pros and cons, and who it is for
A visual automation builder (formerly Integromat) that chains apps together on a drag-and-drop canvas with routers, iterators and data mapping.
More power per dollar than Zapier: visual branching, data manipulation and cheaper operations. The trade-off is a steeper learning curve. Choose it if you are comfortable thinking in flows; choose Zapier if you want it working in ten minutes.
Who Make is for
- • agencies building client automations
- • API-heavy workflows
- • data transformation between systems
- • budget-conscious power users
- • complete beginners who want a linear wizard
- • teams that need a niche connector Zapier has and Make lacks
Primary use case: Building complex, branching integrations between SaaS apps and APIs at a lower per-run cost than Zapier. Typical users: Small business, Agency, Freelancer, SaaS / startup, Ecommerce store, Enterprise.
Pros and cons
- ✓Substantially cheaper per run than Zapier at moderate volumes
- ✓Handles arrays, loops and multi-branch logic that would need workarounds elsewhere
- ✓Free plan allows real, if small, production use rather than just a trial
- ✓Transparent debugging: you can see exactly what data each step received
- ✗Steeper learning curve; the canvas and data-mapping model intimidate non-technical users
- ✗Smaller connector library than Zapier, so long-tail apps need the HTTP module
- ✗Credit metering per module means chatty scenarios burn allowance quickly
- ✗Free tier's 15-minute polling and 2-scenario cap limit its usefulness
Make pricing
| Plan | Monthly | Annual (per mo) | Notes |
|---|---|---|---|
| Core | $12/mo | $10.20/mo | 10,000 credits/month at entry level; unlimited active scenarios, 1-minute scheduling, API access, 30-day logs. Annual figure is the page's stated 15%+ savings equivalent; usage is metered in credits, not operations. |
| Pro | $21/mo | $17.85/mo | 10,000 credits/month at entry level; priority execution, custom variables, full-text log search, 250MB files. |
| Teams | $38/mo | $32.30/mo | 10,000 credits/month at entry level; team roles, template sharing, 60-day logs. |
| Enterprise | — | — | Custom pricing; custom functions, enterprise apps, 24/7 support, overage protection. |
Key features
- Visual scenario canvas showing every module and data flow
- Routers, filters, iterators and aggregators for real branching logic
- Generic HTTP/JSON modules to hit any REST API without a connector
- Scheduling down to one-minute intervals on paid tiers
- Detailed execution logs with per-module input/output inspection
- AI modules and an agent builder layered onto the same canvas
Ease of use: Powerful, but the visual canvas and mapping syntax take real time to learn compared with a linear builder.
Make alternatives
Head-to-head
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