Klaviyo alternatives (2026): 4 options and who each one is for

Four Klaviyo alternatives for senders leaving over monthly-only billing, profile pricing that punishes dormant lists, or ecommerce depth they do not need.

Updated 2026-09-09

Why people look for a Klaviyo alternative

!Monthly billing only, with no annual discount offered
!Cost climbs steeply with active profile count and SMS usage, and inactive profiles still count unless you suppress them
!Composer, Customer Hub, Reviews and analytics are separately priced add-ons
!It is overkill for a newsletter, creator list or B2B audience that is not tied to a store

If none of these apply to you, Klaviyo may still be the right choice: read our Klaviyo review.

The alternatives, and who each one is for

Brevo

A multi-channel marketing and transactional messaging platform priced by email volume instead of contact count, with a permanent free tier.

★★★★★

Free plan · from $9/mo

Choose Brevo over Klaviyo if: you have a large list that you mail rarely, or you want transactional and marketing email under one account, and pricing by emails sent rather than contacts saves you money

Pros

✓ Unlimited contacts on the free and low tiers make it cheap for large, low-frequency lists
✓ Transactional and marketing email under one account and API
✓ Entry pricing is among the lowest for automation (Standard at $18)

Cons

✗ The gap between Standard ($18) and Professional ($499) is enormous; mid-sized senders have little middle ground
✗ Removing the Brevo logo on Starter is an extra charge

Try Brevo Full review

ActiveCampaign

A marketing automation platform whose core strength is deep, multi-step email and cross-channel workflows, sold in tiers by contact count.

★★★★★

from $15/mo (billed annually)

Choose ActiveCampaign over Klaviyo if: you want the deepest automation builder in mid-market email with lead scoring, and your business is not purely ecommerce

Pros

✓ Automation depth is stronger than most email tools at the same price point
✓ Contact-count tiers let a small list start cheaply and scale
✓ 30-day money-back guarantee reduces commitment risk

Cons

✗ The pricing page only displays annual-billed rates, so monthly-billing cost is not transparent up front
✗ Starter caps automations at 5 actions, pushing serious users to Plus at over three times the price

Try ActiveCampaign Full review

MailerLite

A budget-friendly email marketing tool that pairs a clean editor with sites, landing pages and simple automations, with every paid plan getting the full feature set.

★★★★★

Free plan · from $12/mo

Choose MailerLite over Klaviyo if: your list is small, you send clean campaigns with a welcome series, and you want the lowest credible price with all features on every paid plan

Pros

✓ Low entry price with all features on every paid plan; you only pay for list size and volume
✓ Free plan is enough to test a real small list
✓ Fast, uncluttered editor that non-designers can use

Cons

✗ Comfort caps sends at 5,000 per month and 50 automations, so frequent senders need Power
✗ Automation logic is simpler than ActiveCampaign or Klaviyo for advanced segmentation

Try MailerLite Full review

GetResponse

An email marketing platform that stretches into landing pages, automation, webinars and course hosting, priced by list size.

★★★★★

from $19/mo

Choose GetResponse over Klaviyo if: you sell courses or run webinars and want landing pages, webinars and a course creator in the email tool

Pros

✓ Webinars and courses inside an email tool is a rare bundle that can replace two other subscriptions
✓ Entry price is competitive at small list sizes
✓ Unlimited sends on every plan removes a common hidden cost

Cons

✗ Starter allows only one custom automation workflow; real automation requires Marketer at three times the price
✗ Cost rises quickly with list size, so large lists should compare per-contact pricing carefully

Try GetResponse Full review

Klaviyo is the default for ecommerce email because its store integrations and flows are the deepest available, and it is priced for stores that make money from it. The people who should leave are paying ecommerce prices for a non-ecommerce job, or have a bill driven by profiles who never buy. Work out which you are before choosing where to go.

Prices are quoted at the time of verification (2026-09-09).

Reason 1: profile-count pricing and dormant lists

Klaviyo's paid tier starts at $20 monthly for up to 500 active profiles and 5,000 emails, scaling continuously ($45 at 1,500 profiles). The trap: inactive profiles count unless you suppress them, so a list of 10,000 of whom 2,000 open anything is billed at 10,000.

Brevo fixes this by pricing on emails sent, not contacts. The free plan allows 300 emails a day with unlimited contacts. Starter is $9 monthly from 5,000 emails a month; Standard is $18 and adds marketing automation, A/B testing and send-time optimization. For a large list that mails a few times a month, this is the cheapest structure in our database. The trade-offs: logo removal on Starter costs $10.80 a month extra, the CRM is an add-on, and the gap between Standard ($18) and Professional ($499 from 150,000 emails) leaves mid-sized senders no middle ground. Choose it if you send rarely to many; skip it if you send daily to 50K-150K people.

MailerLite fixes this for small lists. Comfort is $12 monthly ($10.80 annual) for up to 500 subscribers, 5,000 emails and 50 automations; Power is $25 with unlimited emails and automations. Every paid plan gets the full feature set. Its automation is simpler than Klaviyo's and its ecommerce integrations are shallower, which is fine if your flows are a welcome series and a monthly campaign.

Reason 2: monthly-only billing

Klaviyo offers no annual discount. ActiveCampaign's displayed prices are annual, GetResponse's annual billing saves roughly 18%, MailerLite's saves 10%. If you know your list size for the year, any of them lets you lock a lower rate, though MailerLite's 10% is too small to be the reason to pick it.

Reason 3: the add-on bill

Composer ($20 a month), Customer Hub (from $20), Reviews (from $25 at 250 orders) and mobile messaging are all priced separately. A store using three of them has doubled its base plan.

ActiveCampaign fixes this only partly, because it also sells CRM, SMS and WhatsApp as add-ons. What it includes instead is the strongest automation builder in mid-market email: Plus at $49 a month at 1,000 contacts (billed annually) has unlimited automation actions, and Pro at $79 adds predictive and conditional content. Starter ($15) caps automations at 5 actions, so treat Plus as the entry point. Choose it when branching workflows and lead scoring will drive revenue and you are not purely a store; it integrates with Shopify and WooCommerce but its store data is not as deep as Klaviyo's.

Reason 4: you are not an ecommerce business

A creator, coach, B2B consultancy or newsletter has no store events to trigger flows from. Klaviyo's revenue attribution and product recommendations are dead weight.

GetResponse fixes this for creators. Starter is $19 monthly at 1,000 contacts with unlimited sends, landing pages and forms; Marketer at $59 adds unlimited automation workflows; Creator at $69 adds webinars, a website builder and a course creator for up to 500 students. The one-workflow limit on Starter is the catch, and there is no permanent free plan. MailerLite and Brevo also fit non-store lists and both have free plans.

When staying on Klaviyo is right

Stay if you run a Shopify, WooCommerce or BigCommerce store and your abandoned-cart and post-purchase flows produce revenue you can see in the attribution reports; that visibility is the product. Stay if SMS is a real channel: Klaviyo covers SMS, MMS, WhatsApp and RCS from the same profiles. Stay if the free plan (250 active profiles, 500 sends a month) still fits.

Before leaving over cost, suppress the dormant profiles; the bill often drops a tier once never-openers are excluded, which is cheaper than a migration. Leave when the list is not a store list, when you send rarely to many, or when add-ons have quietly doubled the base plan. Compare the field at /category/email-marketing at the list size you expect in 12 months, not today's.

Want a pick for your situation?

The finder weighs budget, team size and experience, and tells you why.

Find my Klaviyo replacement →

Disclosure: we are building affiliate relationships with some of the companies listed. Links on this page currently go straight to the vendor. How we make money.